01Bike BuildsBespoke bikes, considered around you02WorkshopServicing, repairs and chain waxing03CustomisationBike wrapping, PPF and personalised finishesContact the studio
Independent bike consultation
Thinking about your next road bike?
Make it right from the start.
A premium road bike is a significant investment. Yet an off-the-shelf specification may still leave you changing key components after purchase.
We start with your riding, goals, fit, component preferences and budget—without being tied to one brand, retailer or stock bike.
Book your initial consultationFree 30-minute video or telephone consultation.Your build in four steps
From first conversation to first ride.
01Discover
A free 30-minute conversation about your riding, goals and priorities.
02Advise & Design
Research, recommendations and a specification shaped around you.
03Source
Approved components sourced intelligently and transparently.
04Build & Handover
Careful assembly, setup, final checks and aftercare.
Independent advice. Smarter choices. One bike, built around you.
About Benny
The studio is new. The experience behind it isn't.
Building and customisation have been part of Benny's life for more than 15 years—from custom motorcycles and classic cars to complete road-bike builds, rebuilds and modern technology.
Every project begins with the owner: their riding, goals, preferences and fit. Measurements matter, but so do practical observation, riding style and comfort. Each owner is different. Each build should be too.
Cost and options
Spend on the bike you actually want.
Road bikes can cost from around £3,000 to £14,000. A standard bike may still need a different cockpit, crankset, saddle or wheels—adding another 10–20% after purchase.
Talk through your budget →Advice
Research, recommendations and an agreed specification shaped around you.
Sourcing
Compatible components sourced transparently across brands and trusted suppliers.
Build
Careful assembly, setup, handover and agreed aftercare.
10–20%potential saving opportunity through considered sourcing
Clear costsconsultation, sourcing and building shown separately
Savings depend on specification and availability; they are not guaranteed.
Cycle to Work
Your custom build may be eligible.
Where your employer's scheme allows, a considered custom build may be obtained through salary sacrifice—not only a standard shop-floor bike.
Up to 40%potential saving, depending on your tax position and employer's scheme.
- 01Confirm your employer's scheme and available limit.
- 02Contact us before requesting a certificate or voucher.
- 03Agree the eligible specification and quotation.
Selected work
Built, rebuilt and finished with care.
Real projects, workshop details and considered components.
Start the conversation
Make your next bike the right bike.
Begin with a 30-minute video or telephone consultation. Tell us what you ride, what you want to achieve and the decisions you are considering.
Chat directly on WhatsApp ↗