All-round performance
Balanced handling, useful gearing and everyday versatility.
Bespoke bike builds
A complete bike,
considered as
one system.
A bespoke build gives you the freedom to choose what fits, performs and matters to you—without being restricted by a manufacturer’s standard specification.
What bespoke means here
Not simply the most expensive option.
It means starting with the rider, understanding the brief and selecting components that earn their place on the bike.
- 01Frame and size selected around your fit and intended use.
- 02Cockpit dimensions and contact points considered from the outset.
- 03Gearing and wheel choice matched to your terrain and priorities.
- 04Existing and new components sourced intelligently across compatible options.
- 05Professional assembly, setup, handover and aftercare.
Fit-led consultation
Clear advice before expensive decisions.
A consultation brings the rider, intended use and component choices into one conversation. You do not need to arrive with every answer.
- Your current bike and riding experience
- Goals, terrain, distance and priorities
- Existing fit information and comfort concerns
- Frame geometry and sizing considerations
- Cockpit, crank, saddle, gearing, wheels and tyres
- Budget allocation and sourcing options
- Your current bike, where practical
- Any previous fit report or measurements
- Product shortlists or screenshots
- Your cycling shoes and usual kit if agreed
- Questions—technical or otherwise
What you leave with
Clearer priorities, an agreed next step and—for build clients—a considered written specification and proposal.
The build journey
From first conversation
to first ride.
A custom build should feel exciting, not complicated. The process is accountable enough to protect every detail and personal enough to adapt to you.
Discover
Tell us what you ride, what works, what does not and what you want the new bike to change.
Consult
Discuss fit, riding style, goals, preferences, budget and timescale. Existing fit data and bikes can be reviewed where helpful.
Recommend
Receive a proposed build with the reasoning behind every key choice and clear options where genuine trade-offs exist.
Approve
Confirm the specification, commercial terms and estimated timeline before any components are ordered.
Source & build
Compatible parts are sourced, checked and assembled with careful setup, tidy finishing and a documented quality check.
Handover
Your finished bike is set up for you, with its controls, maintenance points and component choices clearly explained.
Aftercare
Agreed aftercare and any initial adjustments are handled clearly as the new bike settles through its early rides.
What you receive
One considered build.
One accountable process.
Initial discovery and consultation
Fit-led geometry and component guidance
Written recommendation and agreed specification
Transparent cost summary before approval
Sourcing and compatibility management
Complete assembly and quality check
Handover, setup notes and agreed aftercare
Cycle to Work
Build a better bike through Cycle to Work.
A scheme may allow eligible employees to obtain a bike and equipment through salary sacrifice. Our aim is to make that process work for considered, fit-led builds—not only standard shop-floor bikes.
Availability depends on your employer’s scheme and Bike Studio by Benny’s active provider arrangements.
- 01Check your employer offers a scheme and confirm the available limit.
- 02Contact us before requesting a certificate or voucher.
- 03Agree an eligible bike specification and quotation.
- 04Follow your employer and scheme provider’s approval process.
- 05Build and handover begin once authorisation is confirmed.
Useful answers
Before you start.
Do I need to know exactly which bike or components I want?
No. A useful brief begins with how you ride, what you like and what you want to improve. The consultation turns that into clearer choices.
Do you only build very expensive bikes?
No. The focus is on considered choices rather than a price threshold. Value and suitability matter more than buying the most expensive option.
Can I supply my own frame or components?
Potentially. Every supplied part must be inspected for condition, authenticity, compatibility and safe use. Responsibilities will be agreed before work begins.
Can you build around an existing bike fit?
Yes. Bring the report and measurements. They will be reviewed alongside the geometry and intended setup of the proposed bike.
Will I know the cost before parts are ordered?
Yes. The agreed specification, price and payment stage will be confirmed before ordering. Any later change must also be agreed.
How long does a custom build take?
Timing depends on the specification, component availability and current workload. You will receive an estimated timeline before approving the build.
Start your build
Ready to make the choices simpler?
Tell us what you ride now, what you want to change and what a great bike should feel like. Complete the short form or start a direct WhatsApp conversation.
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